T.Ruth - Illuminating Content
Project Summary
T.Ruth – Illuminating Content is an online ebook store that offers entertaining stories to illuminate issues and propose solutions.
The author is an award-winning writer and producer that I have been collaborating with for about for years now on volunteering projects for a peace foundation.
Now, for this website, I had to build a platform that offers ebooks for sale and gives the opportunity for readers to support taking the stories to the big screen. An email list building solution was also implemented, offering a free sample of one of the books to new subscribers – to have a base to eventually convert them into buyers.

The website
The website focuses on presenting the stories and selling the ebooks. No bells and whistles, no complicated navigation, no cluttered content. Just simple user interaction that is easy to understand and follow.
The author told me that for her it is important that, later on, she would be able to update the website with future releases of ebooks – what this means is that the platform has to be prepared for the scalability of the portfolio of the author.
Each copy of the ebooks is delivered to the inbox of the buyers with a “licensed to (buyers-email)” disclaimer and can also be password protected.
We set up a newsletter application that also takes new customers and automatically adds them to the subscribers’ list. This gives the author the possibility to target existing readers with new releases and new stories along the way.




Ionut has done a great job of creating websites effortlessly for his clients. His work is very clean and works well across the globe. As an all-volunteer group, we have greatly appreciated his work, and as a filmmaker and writer, I have appreciated his quick turnaround times and professional delivery.
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I’ve worked both in-house and as a freelancer. I perform better in a team, so I expect you to consider me part of your team, should you decide I’m a great fit for your project. Normally, I tend to only not more than a big project per month so I can give my best to make your dream come true.
Project-based
For one-time needs that require a more agile approach – I work with you on projects that have a clearly defined brief, budget, and timeline.
Long-term
For companies that have ongoing needs – I work with you to adapt the website & design the collaterals needed to drive your marketing campaign.
I charge for my head
Not for my hands. I am more of an expert and business partner, rather than a manual worker. I am sure you understand that.
I charge per project
Not by the hour. This way you will always know what the financial investment will be for my work.
I can work remotely
I am not limited by location or time zone. I’ve worked remotely for the past three years with companies across the world.
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